As a busy business owner, I’m sure you’ve been faced with 2017’s most urgent question: Instagram or Snapchat? Back in the day (well, back in 2011), Snapchat was the place to be with user base that grew rapidly.
However with Instagram’s rise to power, and the introduction of their own disappearing messages called Instagram Stories, you now have options. In Hubspot’s article “Why Brands and Influencers Are Leaving Snapchat for Instagram Stories”, they detail 6 reasons you should be choosing Instagram over Snapchat.
Here’s an excerpt from the article:
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Today, Snapchat faces an uphill battle: Instagram has more users in total, and more Instagram Story users alone. Plus, Instagram and Snapchat are now competing to roll out new features — and to copy features from each other. In the last month alone, both apps rolled out features that were original, and some that were inspired by the other app.
Snapchat started the disappearing messaging wave, but it doesn’t mean brands are staying exclusive. In fact, a lot of brands have already talked and written about decisions to prioritize Instagram Stories over Snapchat for ephemeral messaging and advertising.
At Third River Marketing, we happen to agree with Hubspot’s reasons for hopping on the Instagram Stories train but we get it if you fell in love with Snapchat first. ?